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2 Nov. 2017 Posted by A List Apart in External

What the Failure of New Coke Can Teach Us About User Research And Design

In the late 1970s, Pepsi was running behind Coca-Cola in the competition to be the leading cola. But then Pepsi discovered that in blind taste tests, people actually preferred the sweeter taste of Pepsi. To spread the word, Pepsi ran a famous advertising campaign, called the Pepsi Challenge, which showed people tasting the two brands of cola while not knowing which was which. They chose Pepsi every time.

31 Oct. 2017 Posted by A List Apart in External

Web Typography: Designing Tables to be Read, Not Looked At

A note from the editors: We’re pleased to share an excerpt from Chapter 2 of Richard Rutter’s new book, Web Typography.

Good designers spend a great deal of time sweating over typography. They agonise over typefaces, iterate through type scales and meticulously apply white space, all in the service of the reader. Then comes along a table with the temptation to get creative, and all thoughts of the reader go out of the window. And yet tables are there to be read, referenced and used, not merely looked at.

26 Oct. 2017 Posted by A List Apart in External

Coding with Clarity

Working code isn’t necessarily good code. Your code also needs to be easy to read, understand, and modify. It needs clarity, and to achieve that, it has to be organized well, with careful planning and proper separation of ideas taking place before you even open your code editor. Coding for clarity is something that separates the great developers from the merely good, and there are a few basic principles that can set you on that path.

24 Oct. 2017 Posted by A List Apart in External
19 Oct. 2017 Posted by A List Apart in External

The Story of CSS Grid, from Its Creators

A note from the editors: We want to thank the Microsoft Edge team for sharing transcripts of the interviews they conducted with many of the brilliant people who have contributed to the development of CSS Grid. Those transcripts proved invaluable in compiling this history. You can watch the short video they produced from those interviews, Creating CSS Grid, on Channel 9.

12 Oct. 2017 Posted by A List Apart in External

The Right Way to Select Technology, An Excerpt

A note from the editors: We’re pleased to share an excerpt from Chapter 4 of Tony Byrne and Jarrod Gingras’s new book, The Right Way to Select Technology, available now from Rosenfeld Media.

After establishing a solid business case, enterprises will typically turn to assembling the oft-dreaded “requirements document”—or more accurately, a set of documents, spreadsheets, and diagrams that compose a multiheaded requirements package.

10 Oct. 2017 Posted by A List Apart in External

UX for Lizard Brains

Technology can make magic happen. In seconds, you can find all the blue sandals in a warehouse of millions of shoes. A million people can read the same article without killing one tree. You can undo, unsend, and even unfriend! But here’s the buzzkill: if unanticipated or unwelcome, the magic of technology is confusing, disorienting, and unintuitive—a UX designer’s worst nightmare.

5 Oct. 2017 Posted by A List Apart in External

Be a Mentor

Looking back over my eleven-year career in the web industry, I owe most of my success to two people from early on: Holly and Rebecca. Both were supervisors; but, more importantly, both were mentors. I wouldn’t be where I am today without their mentorship. Three years into my career, I got a promotion and became a supervisor myself. It was so exciting to be in a position to mentor others and give back to the community! I only had one question: how the heck do I do that?

4 Oct. 2017 Posted by A List Apart in External

Planning for Accessibility

A note from the editors: We’re pleased to share an excerpt from Chapter 3 (“Planning for Accessibility") of Laura Kalbag's new book, Accessibility for Everyone, available now from A Book Apart.

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