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22 Nov. 2016 Posted by A List Apart in External

Insisting on Core Development Principles

The web community talks a lot about best practices in design and development: methodologies that are key to reaching and retaining users, considerate design habits, and areas that we as a community should focus on.

15 Nov. 2016 Posted by A List Apart in External

The Coming Revolution in Email Design

Email, the web’s much maligned little cousin, is in the midst of a revolution—one that will change not only how designers and developers build HTML email campaigns, but also the way in which subscribers interact with those campaigns.

14 Nov. 2016 Posted by A List Apart in External

This week's sponsor: ADOBE XD

ADOBE XD BETA, the only all-in-one solution for designing, prototyping, and sharing experiences for websites and mobile apps.

1 Nov. 2016 Posted by A List Apart in External

Awaken the Champion A/B Tester Within

Athletes in every sport monitor and capture data to help them win. They use cameras, sensors, and wearables to optimize their caloric intake, training regimens, and athletic performance, using data and exploratory thinking to refine every advantage possible. It may not be an Olympic event (yet!), but A/B testing can be dominated the same way.

1 Nov. 2016 Posted by A List Apart in External

Let Emotion Be Your Guide

We were sitting in a market research room in the midst of a long day of customer interviews. Across from us, a young mother was telling us about her experience bringing her daughter into the ER during a severe asthma attack. We had been interviewing people about their healthcare journeys for a large hospital group, but we’d been running into a few problems.

25 Oct. 2016 Posted by A List Apart in External

Liminal Thinking

A note from the editors: We’re pleased to share an excerpt from Practice 4 of Dave Gray's new book, Liminal Thinking, available now from Two Waves Books. Use code ALA-LT for 20% off!

A theory that explains everything, explains nothing

Karl Popper

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