Website Optimization Checklist: Your Go-To Guide to SEO

“I can’t find your website.”

That was the phrase Frank, a local business owner, didn’t want to hear. He put hours into crafting the perfect site for his coffee shop, only to find out that his regular customers can’t even find his site when they search for coffee shops online. Frank feels frustrated — where did he go wrong?

Well, in Frank’s case, he didn’t optimize his site for the web.

It isn’t enough to craft a beautiful website and hope it gets discovered. You must actively opti...