Your biggest competitor has just launched a new digital marketing strategy in the hopes of expanding their audience and driving up revenue. Being the first ones in the industry to use the strategy, they expect it to be an easy success.

Not long after, though, your business starts implementing the same technique, one-upping your competitor to claim their traffic. It’s a huge win for your company — but how did you know what your competitor’s new strategy was in the first place?

The...

Your website is like a plant — if you want it to flourish, you need to take care of it. If you don’t take care of your website, it’ll wither away.

While you can’t give your website food, water, and sunlight to maintain it, there are other tasks you can do to help your site continually grow. We’ve created an all-inclusive website maintenance checklist that you can use to maintain the health of your site.

It’s broken down like this:

Weekly website maintenance checklist
Monthly...

Your website is the heart of your online presence. People will turn to your website to find information about your business, learn about your products or services, and contact you. So, it can make choosing a website builder for your small business a difficult decision.

That’s why we’ve created this list of the four best small business website builders with their pros and cons so you can make the best decision for your company.

This list includes:

WordPress
BigCommerce
Wix
Sq...

Antonio started running paid ads for his hardware store to drive more customers for his business. He crafted the perfect ad text and used ad extensions to entice people to click. Antonio also uses his website’s homepage as the landing page for every ad.

After monitoring his ads for over a month, he finds they’re not driving the results he desires. After speaking with a friend who has experience in marketing, his friend tells him he needs to create custom landing pages for his ads.

Antoni...