You want to make a positive first impression with new visitors. When they come to your site, you want them to take an interest in your products or services and become a customer.

If your website isn’t up to par, though, you risk setting a negative first impression with your audience because 94% of first impressions relate to your website’s design.

Not only does your site’s design make the first impression, but it has the power to determine if someone becomes a sale for your business.

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You’ve just set foot in the five-star vacation resort where you’ll be spending the next week.

The lobby smells like fresh linens, the check-in desk is easy to find, and the lighting is warm. The comfort you feel upon entering the resort makes you trust your surroundings, and the beauty makes you want to indulge in a swim — or maybe even a visit to the all-inclusive spa.

via GIPHY

The way you feel when you enter a five-star resort is similar to the way users should feel when they e...

More than half of U.S. companies — 73% to be exact — use website design to help their brand stand out from competitors. That number alone says a lot about the importance of a high-quality, aesthetically pleasing web design.

Not only that, but 38% of site visitors will stop engaging with a website if it’s unattractive.

Your website’s design is extremely important to your brand, customer loyalty, and even sales. If you’re unsatisfied with your current site, it’s tim...

Did you know that 94% of a user’s first impression of your business comes from your site’s design?

In this post, we’ll look at how you can use emotion in your web design to create a great impression, enhance user experience (UX), and drive conversions.

Keep reading for my insider tips, or check out our web design services to learn how our award-winning agency can improve your online presence!

Why does emotion matter to web design?

Many times, emotion plays a big role in yo...