Transcript:

Hey guys, this is John. I’m an Internet marketing consultant with WebFX, and today we’re going to talk about the top three conversion rate optimization tools that I like to use, and some quick ways that you can apply them today.

https://youtu.be/2gqwXtdLGw4

Okay, so what we’re going to do is we’re going to look at three tools:

Google Optimize
Lucky Orange
Userlytics

And we’re going to take a look at what the tool is, some things y...

If you’re thinking about switching to direct to consumer (D2C) marketing, you’re probably wondering how to do D2C marketing effectively. D2C marketing involves selling directly to consumers, rather than using a third-party to sell your products, which helps your company reap more profit.

It’s a daunting process, however, to sell your products on your own.

Luckily, you aren’t the first company to take the D2C approach. You can look to other D2C companies for inspiration.

On...

You want to make a positive first impression with new visitors. When they come to your site, you want them to take an interest in your products or services and become a customer.

If your website isn’t up to par, though, you risk setting a negative first impression with your audience because 94% of first impressions relate to your website’s design.

Not only does your site’s design make the first impression, but it has the power to determine if someone becomes a sale for your business.

...

You’ve just set foot in the five-star vacation resort where you’ll be spending the next week.

The lobby smells like fresh linens, the check-in desk is easy to find, and the lighting is warm. The comfort you feel upon entering the resort makes you trust your surroundings, and the beauty makes you want to indulge in a swim — or maybe even a visit to the all-inclusive spa.

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The way you feel when you enter a five-star resort is similar to the way users should feel when they e...